37signals is a very successfull Startup from Chicago. Instead of trying to compete with more features, they compete with LESS features. This way they can keep the system simple, fast and cheap.
They also wrote a book about and published it themself. With over 20’000 copies sold for $20 they most likely made more money with the book than many other Startups with their business model.
We at Supertext really liked a lot of their ideas and applied during the development of Supertext.ch. My speech was about a few good points that we got from this book.
We are glad to see that some people liked my presentation:
Of course, my Partner Rinaldo also had a speech on his own about Text Quality.